People-Powered
Research and Design
I'm a senior product designer with over five years of professional experience. I leverage empathy-based research and meaningful cross-functional collaboration to break down complex problems, delivering actionable insights and impactful designs.
Recent experience. Acquisition, enterprise and eCommerce.
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Working on Acquisition within the Commerce Lifecycle & Platform team. Specializing in efforts within our mobile apps on iOS and Android. Designed, tested and shipped projects on iOS and Android projected to dramatically increase annual revenue.
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Overhauled Jira Align to further Enterprise Agility goals and deliver value for customers. Mastered knowledge of design systems and their implementation by building a local design system. Grew in communication and influence under the guidance of a senior designer with 10+ years of industry experience.
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Completely redesigned pax.com to adhere to new brand guidelines. Sole product designer for eCommerce efforts on pax.com, ca.pax.com, and eu.pax.com. Oriented projects around growth and user research initiatives. Consolidated, collected, and analyzed data from the perspective of the acquisition funnel. Built a design system in collaboration with engineers to simplify development and foster consistency of design.
Due to confidentiality agreements, work samples from these positions are available upon request.Check out some past work from my public portfolio.
Mobile-First Design
Leveraging lean UX.
While serving a two-month contract at Enklu, I completely overhauled their mobile app using a lean UX workflow. Along with an extensive prototype that included dozens of key user flows, I created an entire design system with 500+ assets.
eCommerce Optimization
Moving beyond Google Analytics.
A client project that aimed to reduce the bounce rate of one of Trade Show Internet's existing product pages. Working in a team of two during a three-week sprint, we came up with a three-pronged solution that covered every digital point of entry.
End-to-End UX
What makes a home?
A concept project that explored the possibility of HomeFinder, America's oldest real-estate portal, entering the co-living markets. Working with a team of three during a two-week sprint, we covered every stage of the design process.